Final week, we bought a contemporary new take a look at The Monkey, which was filled with surprising (actually) deaths and darkish humor. Lots of people appeared to love that trailer, as a result of Neon’s now touting it as a hit for the indie horror scene.
In response to the studio, The Monkey now holds the title of getting “probably the most watched impartial horror movie trailer ever.” It hit over 43 million worldwide views inside 24 hours of launch, which then blew up into over 100 views in 72 hours. On the time of Neon’s press launch, that quantity has gone as much as 109 million throughout all platforms, and manged to beat out trailers for non-indie horror hits Smile (100 million) and The Black Cellphone (73 million for its first), and the second trailer for the pretty indie Speak to Me (23 million). It even managed to eclipse the views of the 2 trailers for present horror hit Nosferatu, which got here to 74 million and 48 million, respectively.
Studios love touting trailer views when potential to point out how a lot hype is behind their films. In The Monkey’s case, it has a couple of issues going for it: primarily based off a Stephen King quick story, it comes from Osgood Perkins, who helmed Longlegs final yr for Neon. That film went on to develop into a large hit and the studio’s finest theatrical launch ever, partially as a result of it’s advertising was so dang creepy and sinister, and hid what Nicolas Cage’s titular killer seemed like, you have been invited to see what all of the fuss was about. By comparability, Monkey’s trailer make it seem like a riot to look at Theo James fail to stop individuals from being killed by that little drummer primate, and it’s arduous to argue towards that form of Ultimate Vacation spot-esque slapstick.
The Monkey hits theaters on February 21, however Neon just lately screened it at Past Fest to optimistic reception. Count on our evaluate nearer to launch.
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