Meta Is Making Oakley Sensible Glasses for Athletes

In an obvious effort to get tanned meatheads enthusiastic about merchandise that have been invented by a bunch of pasty-faced nerds, Meta is teaming up with sporty sun shades agency Oakley to make a brand new breed of good glasses.

Bloomberg reported Tuesday that the 2 corporations had teamed up on a sensible glasses partnership. The glasses shall be marketed to athletes, in accordance with the report. Citing “folks with data of the matter,” the information outlet lays out a number of the methods wherein Meta plans to diversify its good glasses product base within the coming years:

…First, the corporate is planning to introduce its present Ray-Ban glasses to new markets. Second, Meta is broadening its good glasses know-how to different style manufacturers owned by companion Luxottica Group SA. That features a new model — dubbed “Supernova 2” — that’s primarily based on Oakley’s Sphaera glasses. This mannequin, which shifts the digital camera to the middle of the glasses body, shall be aimed toward cyclists and different athletes.

What might aid you trip a motorcycle higher than a pair of sun shades that take photos and discipline telephone calls? Whereas particulars about how such glasses would truly perform are at present slim, the entire concept appears considerably ridiculous. Bloomberg notes that although Meta’s glasses don’t at present present a real AR expertise, that is one thing that the corporate is working additional time to attain. A more recent mannequin is at present being developed that may “embody a show on the underside portion of the best lens that tasks info right into a person’s discipline of view,” Bloomberg writes. Customers will be capable to “run easy software program apps, view notifications, and see photographs taken by the gadget,” it provides. Proper, as a result of that’ll actually aid you trip a motorcycle.

God is aware of why Zuck needs to make this stuff occur so badly however clearly it’s the approach of the long run. Meta has already had an inexpensive quantity of success within the good glasses market through its partnership with Ray-Ban. Now, because it seeks to increase its viewers, it is smart that the corporate is attempting to achieve totally different segments of the general public. I assume as lengthy he’s sucking as much as Trump, he most likely thinks he ought to suck as much as Trump’s base too (which is to say, cops).

Bloomberg notes that Meta’s push into the good glasses market may additionally be a approach for the corporate to seek out helpful functions for the opposite product line it has spent years creating: metaverse stuff and its digital actuality software program, which it has spent metric fucktons of cash creating. Since full-blown goggles and headsets haven’t labored out so nicely, the following smartest thing is to transform all people’s sunnies into little metaverse conduits.